About Via Failla
Marketing. Consulting. Social Media. Earned Media.
At Via Failla, we do a lot more than just creating a buzz. We execute visions that ignite confidence, launch game-changing brands, and shift brand perception completely. We do it all with a clean, simple strategy and a seriously dangerous sweetness.
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Our Founders
Valerie Failla
Valerie Failla embodies the success story of a scrappy New Yorker turned PR pro with a passion for food, fashion, the arts, and the modern South. Valerie secured a degree in advertising and communications and later a degree in cosmetic and fragrance science and marketing from the Fashion Institute of Technology. Her years working at two, global public relations agencies in New York City connected her with heavy-hitting clients including Procter & Gamble’s Pantene, Max Factor, Bain de Soleil, Olay, Gillette’s MACH3, Hugo Boss, Old Navy, M&M’s and numerous other lifestyle clients, celebrities, and authors.
She’s also worked on publicity and event campaigns for Atlanta area brands such as Hawkers Asian Street Food, Fado Irish Pub, Perennial Properties, Taste of Atlanta, Atlanta Magazine, Halidom Eatery, Chattahoochee Food Works, Electric Hospitality, legacy brand Midtown Bowl, American Deli franchise, Trick 3D animation, and a slew more.
Valerie was instrumental in catapulting Chef Ford Fry's brand, Rocket Farm Restaurants, from one restaurant to over one dozen additional restaurants in multiple states and oversaw a five-person earned media and events team.
Today Valerie is the founding force behind self-started Via Failla Marketing, based in Atlanta where she resides with her husband and their three daughters.
Garrett Heaberlin
Co-Founder Garrett brings nearly 30-years of media, marketing, and business development expertise to Via Failla. His passion for solving complex media problems, driving exponential sales, and storytelling craft directly drives successful megatrend B2B and B2C campaigns for lifestyle brands, technology clients, and impact investment clients.
Garrett’s cumulative years of sales and marketing efforts combined with his passion for growing brands and helping them accomplish their professional goals make him a natural choice for evolving roles in the Southeast such as being a thought leader at services firm 19Y Advisors. His success stories include leading sales and PR efforts in publishing, food, dining, spirits, travel, and lifestyle brands. He brings stories to life through innovative content that sparks a deep connection with consumers.
Garrett brings his passion for developing and promoting brand strategy. He’s known for his competitive spirit, ability to listen, and love for family and Atlanta.
